Salesforce
Starter Suite from ~$25/user/mo (Enterprise much higher)
HubSpot
Free CRM / Starter ~$15 per seat/mo
Salesforce is the deeply customizable, scalable enterprise CRM standard, but it is complex and pricey at higher tiers. HubSpot is easier and all-in-one, with a generous free CRM and an affordable Starter tier. Salesforce wins on customization and scale; HubSpot wins on ease and value for smaller teams.
Pick Salesforce if you need a deeply customizable, scalable CRM with a vast ecosystem and you have the resources to configure it.
Pick HubSpot if you want an easy, all-in-one CRM and marketing platform with a free tier and affordable entry pricing.
Salesforce and HubSpot are the two best-known CRMs, and they suit different sizes of business. Salesforce is the enterprise standard: extraordinarily customizable, scalable, and backed by a vast ecosystem of apps and integrations, but with complexity and cost that climb fast at higher tiers. HubSpot is built around ease of use, with a genuinely useful free CRM and an affordable Starter tier, plus integrated marketing, sales, and service tools that small and mid-sized teams love.
On price, HubSpot has a free CRM and a Starter plan around $15 per seat a month, while Salesforce starts around $25 per user a month for its Starter Suite and rises steeply (Enterprise around $165 per user) for advanced needs. The choice is mostly customization and scale (Salesforce) versus ease and value (HubSpot).
We compare price, ease of use, customization, scale, and free tier.
| Quick facts | Salesforce | HubSpot |
|---|---|---|
| Entry price | Starter Suite from ~$25/user/mo | Free CRM / Starter ~$15/seat/mo |
| Free tier | No | Yes (generous) |
| Ease of use | Moderate to complex | Easy |
| Customization & scale | Best-in-class | Strong |
| Best for | Growing / large businesses | Small / mid-sized teams |
Each row reflects the feature on each product's current public release.
| Feature | S Salesforce | H HubSpot |
|---|---|---|
| Free CRM tier | No | Yes |
| Ease of setup & use | Moderate | Best-in-class |
| Customization | Best-in-class | Strong |
| All-in-one marketing & service | Via clouds (add-on) | Built-in |
| App / integration ecosystem | Vast (AppExchange) | Large |
| Scales to enterprise | Best-in-class | Good |
| Lower entry cost | No | Yes |
| Reporting & automation depth | Extensive | Strong |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-23.
Things neither product's marketing page leads with.
Salesforce is the most powerful and customizable, but it is complex and can get very expensive at higher tiers.
HubSpot is far easier and cheaper to start, but very large or highly customized operations may outgrow it.
Salesforce often needs admin or consultant time to configure; HubSpot is more self-serve for smaller teams.
The average person juggles a dozen subscriptions and forgets at least one. Subkept is a privacy-first subscription tracker: add Salesforce, HubSpot, and everything else, then get renewal reminders, price-hike alerts, and a clear monthly total, with no bank connection, ever. Free for up to 5 subscriptions, no time limit.
See how the price has moved