Software
Salesforce Price Hikes & Price History (2026)
Updated June 4, 2026 · Researched & fact-checked by Shaheer
In August 2023 Salesforce raised list prices by an average of 9% across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau — its first increase in seven years. The flagship Sales/Service Cloud Enterprise edition went from $150 to $165 per user/month.
At a glance
- Current price
- $165.00 (Sales/Service Cloud Enterprise (per user))
- Last increase
- August 1, 2023 (+10%)
- Total change tracked
- +10%
- Tracked increases
- 1
Key takeaways
- Salesforce raised list prices ~9% across its core clouds in August 2023 — its first increase in seven years.
- Sales/Service Cloud Enterprise rose from $150 to $165 per user/month.
- Existing multi-year contracts were protected until renewal, when the new list price became the negotiating baseline.
Salesforce price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| August 1, 2023 | Sales/Service Cloud Enterprise (per user) | US | $150.00 → $165.00 | +10% | Source |
What Salesforce costs right now
- Sales Cloud Enterprise (per user): $165.00 (US)
- Sales Cloud Unlimited (per user): $330.00 (US)
Why Salesforce raised its prices
Salesforce held list prices flat for seven years, then raised them by an average of 9% in August 2023 across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. The headline example: Enterprise editions of Sales and Service Cloud moved from $150 to $165 per user per month.
Salesforce justified the increase by pointing to 22 releases and thousands of features delivered since the last change — including its generative-AI push — and more than $20 billion in R&D. The increase applied to new customers and new-cloud purchases right away, while customers locked into multi-year agreements kept their pricing until renewal, at which point the higher list price became the starting point for negotiation.
For per-seat enterprise software, the real increase often lands quietly at renewal rather than on the announcement date — and across hundreds of seats, a 9% bump is a large line item. Tracking the per-seat price you actually pay, and when your contract renews, is how teams avoid being surprised by it.
Frequently asked questions
Did Salesforce raise its prices?
Yes. In August 2023 Salesforce raised list prices by an average of 9% across its core clouds — its first increase in seven years. Sales/Service Cloud Enterprise went from $150 to $165 per user/month.
How much does Salesforce cost now?
As of 2026, Sales Cloud Enterprise is $165 per user/month and Unlimited is $330 per user/month (billed annually). Lower tiers like Pro Suite and add-ons such as Agentforce are priced separately.
When did Salesforce last raise prices before 2023?
The August 2023 increase was Salesforce’s first list-price rise in seven years, after a long stretch of flat pricing despite many new product releases.