Fitbit Premium
$9.99/mo or $79.99/yr (plus a Fitbit device)
Whoop
From ~$199 per yr (membership includes the band)
Fitbit Premium adds deeper insights to affordable, screen-equipped Fitbit trackers, at $9.99 a month plus a low-cost device. Whoop is a screen-free band with elite strain and recovery coaching, sold as an all-in membership. Fitbit Premium wins on affordability and everyday tracking; Whoop wins on training depth.
Pick Fitbit Premium if you want affordable, everyday all-day tracking with deeper insights on a familiar, lower-cost device with a screen.
Pick Whoop if you are training-focused and want elite strain and recovery coaching in a screen-free band, with hardware included.
Fitbit Premium and Whoop are both subscription fitness wearables, but they target different users. Fitbit Premium layers deeper insights, guided programs, and analytics on top of Fitbit's affordable, screen-equipped trackers and watches, which makes it a budget-friendly way to track activity, sleep, and health day to day. Whoop is a screen-free band focused on training strain, recovery, and sleep, with coaching aimed at athletes, sold as an annual membership that includes the hardware.
On price, Fitbit Premium is $9.99 a month or $79.99 a year on top of a Fitbit device (which can be inexpensive), while Whoop starts around $199 a year with the band included. The choice is mostly affordable everyday tracking (Fitbit Premium) versus deep training and recovery coaching (Whoop).
We compare price, tracking depth, device, and who each suits.
| Quick facts | Fitbit Premium | Whoop |
|---|---|---|
| Price | $9.99/mo or $79.99/yr + device | From ~$199/yr (band incl.) |
| Device | Screen-equipped tracker/watch | Screen-free band |
| Focus | Everyday tracking + insights | Strain + recovery |
| Affordability | Best-in-class | Higher |
| Best for | Everyday + budget | Athletes / training |
Each row reflects the feature on each product's current public release.
| Feature | F Fitbit Premium | W Whoop |
|---|---|---|
| Activity & step tracking | Best-in-class | Good |
| Strain / workout depth | Good | Best-in-class |
| Sleep tracking | Strong | Strong |
| Recovery / readiness coaching | Good | Best-in-class |
| Screen / on-device display | Yes | No |
| Hardware included in price | No (buy device) | Yes |
| Lower overall cost | Yes | No |
| Guided programs / insights | Strong | Strong |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-23.
Things neither product's marketing page leads with.
Fitbit Premium is far cheaper and gives you a screen and everyday features, but its training depth trails Whoop.
Whoop offers deeper strain and recovery coaching and includes the band, but it costs more and has no display.
Both are ongoing subscriptions, and neither replaces a medical device; accuracy varies by metric.
The average person juggles a dozen subscriptions and forgets at least one. Subkept is a privacy-first subscription tracker: add Fitbit Premium, Whoop, and everything else, then get renewal reminders, price-hike alerts, and a clear monthly total, with no bank connection, ever. Free for up to 5 subscriptions, no time limit.