Noom
From ~$70/mo (or ~$209/yr annual)
WeightWatchers
From ~$23 per mo (Points)
Noom uses psychology-based lessons and coaching to change eating behavior. WeightWatchers uses a proven points-based system with community and optional workshops, and is cheaper. Noom wins on behavior-change coaching; WeightWatchers wins on a simple proven system, community, and price.
Pick Noom if you want to change eating behavior through psychology lessons and coaching, and tracking alone has not worked for you.
Pick WeightWatchers if you want a proven, simple points system with community support and optional workshops, at a lower price.
Noom and WeightWatchers are two of the most popular weight-loss programs, and they take different approaches. Noom is psychology-first: daily lessons, behavior-change techniques, food logging, and coaching aimed at changing the habits behind eating, not just counting calories. WeightWatchers (WW) uses its long-established points system, where foods have point values, paired with community support and optional in-person or virtual workshops, a simple, proven structure many people find sustainable.
On price, Noom is pricier, often around $70 a month month-to-month but cheaper on annual plans (roughly $209 a year), while WeightWatchers starts around $23 a month for its points program (more with workshops). The choice is mostly behavior-change coaching (Noom) versus a proven points system and community (WeightWatchers).
We compare method, coaching, price, community, and sustainability.
| Quick facts | Noom | WeightWatchers |
|---|---|---|
| Method | Psychology + coaching | Points system + community |
| Price | From ~$70/mo (~$209/yr) | From ~$23/mo (Points) |
| Coaching | Strong | Workshops (optional) |
| Community support | Limited | Best-in-class |
| Best for | Behavior change | Proven system + community |
Each row reflects the feature on each product's current public release.
| Feature | N Noom | W WeightWatchers |
|---|---|---|
| Psychology / behavior lessons | Best-in-class | Some |
| Points / structured system | No | Best-in-class |
| Food logging | Yes | Yes |
| Coaching | Strong | Workshops (optional) |
| Community support | Limited | Best-in-class |
| Lower price | No | Yes |
| In-person / virtual workshops | No | Yes |
| Medical / GLP-1 programs | Yes (extra) | Yes (extra) |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-23.
Things neither product's marketing page leads with.
Noom's psychology approach can drive real behavior change, but it is pricier and its marketing and auto-renew have drawn criticism.
WeightWatchers is cheaper and its points system and community are proven and sustainable for many, but it is less focused on the psychology of eating.
Both now offer medical and GLP-1 options at extra cost, so factor those in if relevant.
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