Mixpanel
Free / Growth from ~$24 per mo
Amplitude
Free / paid plans scale up
Mixpanel is a flexible product analytics tool known for fast, intuitive event analysis. Amplitude is a powerful platform strong at behavioral and cohort analysis with deep product insights. Mixpanel wins on speed and approachability; Amplitude wins on behavioral depth and scale.
Pick Mixpanel if you want fast, intuitive event analysis that teams can use without a dedicated data team.
Pick Amplitude if you want deep behavioral analytics, cohorts, and product intelligence at scale.
Mixpanel and Amplitude are two leading product analytics platforms that help teams understand how users behave in their apps, and they overlap heavily. Mixpanel is known for fast, intuitive event analysis and an approachable interface that lets teams answer questions quickly without a data team. Amplitude is known for going deep on behavioral analytics, cohorts, and product intelligence, with powerful features for understanding retention, journeys, and experimentation at scale.
On price, both have free tiers; Mixpanel's Growth plan starts around $24 a month and Amplitude's paid plans scale with usage. The choice is mostly fast, approachable event analysis (Mixpanel) versus deep behavioral analytics and product intelligence (Amplitude).
We compare event analysis, behavioral depth, pricing, ease, and scale.
| Quick facts | Mixpanel | Amplitude |
|---|---|---|
| Free plan | Yes | Yes |
| Starting paid price | Growth from ~$24/mo | Scales with usage |
| Speed / approachability | Best-in-class | Strong |
| Behavioral / cohort depth | Strong | Best-in-class |
| Best for | Fast event analysis | Deep behavioral analytics |
Each row reflects the feature on each product's current public release.
| Feature | M Mixpanel | A Amplitude |
|---|---|---|
| Event-based analytics | Best-in-class | Best-in-class |
| Funnels & retention | Strong | Best-in-class |
| Behavioral cohorts | Strong | Best-in-class |
| Approachable for non-analysts | Best-in-class | Strong |
| Experimentation / A/B | Good | Best-in-class |
| Dashboards & reports | Strong | Best-in-class |
| Free tier | Yes | Yes |
| Scales to large orgs | Strong | Best-in-class |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-26.
Things neither product's marketing page leads with.
Mixpanel is fast and approachable, but its behavioral depth and enterprise analytics trail Amplitude at the high end.
Amplitude is more powerful for deep behavioral analysis, but it can feel heavier and pricier as you scale.
For quick answers Mixpanel wins; for deep product intelligence Amplitude wins.
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