Close
From ~$19 per user/mo
HubSpot
Free CRM / paid hubs scale up
Close is a sales CRM built for high-velocity inside sales with calling and email built in. HubSpot is an all-in-one platform with marketing, sales, and service hubs and a free CRM. Close wins on inside-sales velocity; HubSpot wins on breadth and an all-in-one suite.
Pick Close if you run a high-velocity inside sales team and want calling and email built into the CRM.
Pick HubSpot if you want an all-in-one platform across marketing, sales, and service with a free CRM.
Close and HubSpot both manage customer relationships, but they target different teams. Close is purpose-built for high-velocity inside sales, with calling, email, and SMS built directly into the CRM so reps can work leads fast without juggling tools. HubSpot is an all-in-one platform spanning marketing, sales, and service, with a genuinely useful free CRM and powerful (if pricier) paid hubs as you scale.
On price, Close starts around $19 per user per month, while HubSpot offers a free CRM with paid hubs that scale up. The choice is mostly high-velocity inside sales with built-in calling (Close) versus an all-in-one marketing-sales-service suite (HubSpot).
We compare inside sales, calling, all-in-one features, pricing, and scale.
| Quick facts | Close | HubSpot |
|---|---|---|
| Free plan | No (trial) | Yes (free CRM) |
| Starting paid price | From ~$19/user/mo | Paid hubs scale up |
| Built-in calling / email | Best-in-class | Good |
| All-in-one breadth | Limited | Best-in-class |
| Best for | Inside sales velocity | All-in-one suite |
Each row reflects the feature on each product's current public release.
| Feature | C Close | H HubSpot |
|---|---|---|
| Built-in calling | Best-in-class | Good |
| Built-in email & SMS | Best-in-class | Strong |
| High-velocity sales workflows | Best-in-class | Strong |
| Marketing automation | Limited | Best-in-class |
| Service / support tools | Limited | Best-in-class |
| Free CRM tier | No | Yes |
| Integrations & ecosystem | Strong | Best-in-class |
| Scales to large orgs | Good | Best-in-class |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-26.
Things neither product's marketing page leads with.
Close is excellent for inside-sales velocity with built-in calling, but it lacks HubSpot's marketing and service breadth.
HubSpot is all-in-one with a great free CRM, but its paid hubs get expensive and it is less specialized for high-velocity calling.
For inside sales Close wins; for an all-in-one suite HubSpot wins.
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