Kit (ConvertKit)
Free / from ~$15 per mo
Mailchimp
Free / from ~$13 per mo
Kit (formerly ConvertKit) is a creator-focused email platform with simple automations and monetization tools. Mailchimp is an approachable, all-purpose platform for small businesses. Kit wins for creators and newsletters; Mailchimp wins on broad, general-purpose marketing.
Pick Kit if you are a creator or newsletter writer who wants clean automations and built-in monetization.
Pick Mailchimp if you want approachable, broad, all-purpose email marketing for a general small business.
Kit (formerly ConvertKit) and Mailchimp are both email marketing platforms, but they were built for different audiences. Kit is creator-first: it focuses on writers, bloggers, and newsletter creators with tag-based subscriber management, clean automations, landing pages, and built-in monetization through paid newsletters and digital products. Mailchimp is the approachable, all-purpose option popular with small businesses, broad in features across email, landing pages, and basic automation.
On price, both have free tiers; Kit's paid plans start around $15 a month and Mailchimp's around $13, with both scaling by subscriber count. The choice is mostly creator-focused email and monetization (Kit) versus broad, general-purpose marketing (Mailchimp).
We compare creator features, automations, monetization, pricing, and ease.
| Quick facts | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Free plan | Yes | Yes |
| Starting paid price | From ~$15/mo | From ~$13/mo |
| Creator / newsletter focus | Best-in-class | Good |
| General-purpose breadth | Good | Best-in-class |
| Best for | Creators + newsletters | General small business |
Each row reflects the feature on each product's current public release.
| Feature | K Kit (ConvertKit) | M Mailchimp |
|---|---|---|
| Tag-based subscriber management | Best-in-class | Good |
| Simple visual automations | Best-in-class | Strong |
| Built-in monetization (paid newsletters) | Best-in-class | Limited |
| Landing pages & forms | Strong | Best-in-class |
| Broad marketing tools | Good | Best-in-class |
| Beginner-friendly | Strong | Best-in-class |
| Free tier | Yes | Yes |
| Deliverability focus | Best-in-class | Strong |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-06-26.
Things neither product's marketing page leads with.
Kit is purpose-built for creators with great automations and monetization, but it is less of a broad all-in-one marketing suite.
Mailchimp is broader and beginner-friendly, but its creator-specific features and monetization trail Kit.
For creators Kit wins; for general small-business marketing Mailchimp wins.
The average person juggles a dozen subscriptions and forgets at least one. Subkept is a privacy-first subscription tracker: add Kit (ConvertKit), Mailchimp, and everything else, then get renewal reminders, price-hike alerts, and a clear monthly total, with no bank connection, ever. Free for up to 5 subscriptions, no time limit.