Mailchimp
Free / from ~$13 per mo
Constant Contact
From ~$12 per mo
Mailchimp is a broad marketing platform with strong automation and segmentation. Constant Contact is simpler and known for great support and event tools. Mailchimp suits feature-hungry marketers; Constant Contact suits small teams that want simple and reliable.
Pick Mailchimp if you want advanced automation, segmentation, and a broad marketing toolkit, and you are comfortable with pricing that scales as your list grows.
Pick Constant Contact if you want straightforward email campaigns, strong support, and good event or nonprofit tooling without a steep learning curve.
Mailchimp and Constant Contact are two of the longest-running names in email marketing, and they appeal to different temperaments. Mailchimp has expanded into a full marketing platform with automations, a light CRM, landing pages, and segmentation. Constant Contact has stayed focused and approachable, with a reputation for excellent phone support and easy event and nonprofit tooling.
Both scale pricing by the number of contacts, so the "starting price" only tells part of the story. As your list grows, the monthly cost climbs on either platform, and the cheapest tier often limits sends or features.
We compare price as lists grow, automation depth, ease of use, deliverability, and support quality.
| Quick facts | Mailchimp | Constant Contact |
|---|---|---|
| Free plan | Yes (limited) | No (trial only) |
| Starting paid price | ~$13 per mo | ~$12 per mo |
| Pricing scales with | Contacts | Contacts |
| Automation depth | Strong | Moderate |
| Support reputation | Good | Excellent |
Each row reflects the feature on each product's current public release.
| Feature | M Mailchimp | C Constant Contact |
|---|---|---|
| Drag-and-drop email builder | Yes | Yes |
| Marketing automation | Advanced | Basic–moderate |
| Audience segmentation | Advanced | Moderate |
| Landing pages | Yes | Yes |
| Built-in CRM | Light | Light |
| Event marketing tools | Basic | Strong |
| Phone support | Higher tiers | Yes |
| Free tier | Yes | No |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed 2026-05-30.
Things neither product's marketing page leads with.
Both price by contact count, so the cheap entry tier can get expensive quickly as your list grows — model your real list size.
Mailchimp is more powerful but more complex; Constant Contact is simpler but less capable on advanced automation.
Constant Contact's support reputation is a genuine differentiator for less technical teams.
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