Audio
YouTube Premium Price Hikes & Price History (2026)
Updated May 30, 2026 · Researched & fact-checked by Shaheer
YouTube Premium individual has gone up twice: from $11.99 to $13.99 in July 2023, then to $15.99 in April 2026, its first US increase in nearly three years.
At a glance
- Current price
- $15.99 (Individual)
- Last increase
- April 10, 2026 (+14.3%)
- Total change tracked
- +33.4%
- Tracked increases
- 2
Key takeaways
- YouTube Premium Individual rose from $11.99 to $13.99 (July 2023) and to $15.99 (April 2026).
- The April 2026 hike was its first US increase in nearly three years.
- A YouTube Premium subscription includes YouTube Music Premium.
YouTube Premium price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| April 10, 2026 | Individual | US | $13.99 → $15.99 | +14.3% | Source |
| July 20, 2023 | Individual | US | $11.99 → $13.99 | +16.7% | Source |
What YouTube Premium costs right now
- Individual: $15.99 (US)
Has YouTube Premium raised its price?
Yes. YouTube Premium Individual went from $11.99 to $13.99 in July 2023 and to $15.99 in April 2026, the latter its first US increase in nearly three years. Family and student plans have seen separate increases.
YouTube has leaned on Premium as ad-skipping demand grows and as it competes with Spotify on the bundled YouTube Music side. The increases have been modest per step but steady, and Google rarely highlights them beyond an in-app notice.
Because the charge renews quietly, many subscribers only notice when they check their statement. Logging the price you pay flags the next increase right away.
Frequently asked questions
Did YouTube Premium raise its price in 2026?
Yes. In April 2026 YouTube Premium Individual rose from $13.99 to $15.99/month in the US, its first increase in nearly three years.
How much does YouTube Premium cost now?
As of 2026, YouTube Premium Individual is $15.99/month in the US. Family and student plans are priced separately.
Does YouTube Premium include YouTube Music?
Yes. A YouTube Premium subscription includes YouTube Music Premium, which is part of why its price tracks above standalone music services.