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Amazon Prime Price Hikes & Price History (2026)
Updated June 11, 2026 · Researched & fact-checked by Shaheer
Amazon Prime rose from $119 to $139 a year in February 2022 (about 17%), with the monthly plan going from $12.99 to $14.99, its first US increase since 2018, when it went from $99 to $119. It has held at $139/year ($14.99/month) since. As of June 11, 2026, analysts (notably J.P. Morgan) speculate a possible ~$20 increase to about $159 in 2026, but Amazon has not confirmed any change.
At a glance
- Current price
- $139.00 (Annual)
- Last increase
- February 18, 2022 (+16.8%)
- Total change tracked
- +40.4%
- Tracked increases
- 2
Key takeaways
- Amazon Prime rose from $119 to $139 a year in February 2022 (about 17%); monthly went from $12.99 to $14.99.
- It was the first US Prime increase since 2018, when it went from $99 to $119, and the membership has held at $139/year ($14.99/month) since.
- Rumored, not confirmed: J.P. Morgan analysts predict Amazon could raise Prime by about $20 to roughly $159/year in 2026. As of June 11, 2026, Amazon has not announced any change.
- Amazon added ads to Prime Video by default in 2024; the ad-free option cost $2.99/month extra until April 2026, when it became "Prime Video Ultra" at $4.99/month.
Amazon Prime price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| February 18, 2022 | Annual | US | $119.00 → $139.00 | +16.8% | Source |
| May 11, 2018 | Annual | US | $99.00 → $119.00 | +20.2% | Source |
What Amazon Prime costs right now
- Annual: $139.00 (US)
- Monthly: $14.99 (US)
- Prime Video Ultra add-on (ad-free, monthly): $4.99 (US)
Is Amazon Prime raising prices in 2026?
Nothing is confirmed. The 2026 talk comes from Wall Street, not from Amazon: J.P. Morgan analysts led by Doug Anmuth predict Amazon could raise the US Prime membership by about $20, from $139 to roughly $159 a year, noting that Amazon has historically raised Prime about every four years and 2026 fits that cadence. Treat the $159 figure as speculation. As of June 11, 2026, Amazon has not confirmed any 2026 price change, and Prime still costs $139/year or $14.99/month.
The confirmed history: Amazon raised Prime from $119 to $139 a year in February 2022, about 17%, with the monthly plan rising from $12.99 to $14.99. It was the first US increase since 2018, when Prime went from $99 to $119.
While the membership price has held since 2022, the cost of watching without ads has not. Amazon introduced ads on Prime Video by default in 2024 and sold ad-free viewing back for an extra $2.99/month; in April 2026 it renamed that option "Prime Video Ultra" and raised it to $4.99/month ($45.99/year), adding 4K streaming, more concurrent streams and more downloads. That is a confirmed 2026 increase, but to an optional add-on, not to the Prime membership itself.
Prime renews annually and bundles shopping, video, music and more, so the renewal charge is easy to wave through. If a membership increase does land in 2026, it will show up at your next renewal; tracking what you actually pay, plus any ad-free add-on, keeps the true cost visible.
Frequently asked questions
Is Amazon Prime raising prices in 2026?
Amazon has not announced any increase. J.P. Morgan analysts have predicted a possible ~$20 rise to about $159/year in 2026, based on Amazon’s pattern of raising Prime roughly every four years, but as of June 11, 2026 that is speculation, not a confirmed change. Prime is still $139/year.
Will Amazon Prime go up?
It has not been announced. Prime rose in 2018 ($99 to $119) and 2022 ($119 to $139), four years apart, which is why analysts speculate a 2026 increase could follow the pattern. Until Amazon says otherwise, the price remains $139/year or $14.99/month.
How much is Amazon Prime now?
As of June 11, 2026, Amazon Prime costs $139/year or $14.99/month in the US. Ad-free Prime Video, now called Prime Video Ultra, costs an extra $4.99/month.
Has Amazon Prime raised its price?
Yes. Amazon raised US Prime from $119 to $139 a year (and monthly from $12.99 to $14.99) in February 2022, its first increase since 2018.
Did Amazon add ads to Prime Video?
Yes. In 2024 Amazon introduced ads on Prime Video by default, with ad-free viewing costing an extra $2.99/month. In April 2026 the ad-free option was renamed Prime Video Ultra and rose to $4.99/month.