Streaming
Amazon Prime Price Hikes & Price History (2026)
Updated May 30, 2026 · Researched & fact-checked by Shaheer
Amazon Prime rose from $119 to $139 a year in February 2022 (about 17%), with the monthly plan going from $12.99 to $14.99. It was the first US Prime increase since 2018.
At a glance
- Current price
- $139.00 (Annual)
- Last increase
- February 18, 2022 (+16.8%)
- Total change tracked
- +40.4%
- Tracked increases
- 2
Key takeaways
- Amazon Prime rose from $119 to $139 a year in February 2022 (about 17%); monthly went from $12.99 to $14.99.
- It was the first US Prime increase since 2018, when it went from $99 to $119.
- Amazon later added ads to Prime Video by default, charging $2.99/month extra to stay ad-free.
Amazon Prime price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| February 18, 2022 | Annual | US | $119.00 → $139.00 | +16.8% | Source |
| May 11, 2018 | Annual | US | $99.00 → $119.00 | +20.2% | Source |
What Amazon Prime costs right now
- Annual: $139.00 (US)
- Monthly: $14.99 (US)
Has Amazon Prime raised its price?
Yes. Amazon raised Prime from $119 to $139 a year in February 2022, about 17%, with the monthly plan rising from $12.99 to $14.99. It was the first US increase since 2018, when Prime went from $99 to $119.
While the membership price has held since 2022, Amazon effectively raised the cost of the video benefit in 2024 by introducing ads on Prime Video, with an ad-free option costing an extra $2.99/month. That is a price increase in everything but name for anyone who wants the previous ad-free experience.
Prime renews annually and bundles shopping, video, music and more, so the renewal charge is easy to wave through. Tracking what you pay, plus any ad-free add-on, keeps the true cost visible.
Frequently asked questions
Has Amazon Prime raised its price?
Yes. Amazon raised US Prime from $119 to $139 a year (and monthly from $12.99 to $14.99) in February 2022, its first increase since 2018.
How much does Amazon Prime cost now?
As of 2026, Amazon Prime is $139/year or $14.99/month in the US. Ad-free Prime Video costs an extra $2.99/month.
Did Amazon add ads to Prime Video?
Yes. In 2024 Amazon introduced ads on Prime Video by default, charging an additional $2.99/month to keep it ad-free, an effective price increase for the video benefit.