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Netflix Price Hikes & Price History (2026)
Updated May 30, 2026 · Researched & fact-checked by Shaheer
Netflix has raised US prices twice in under two years. The Standard (ad-free) plan went from $15.49 to $17.99 in January 2025, then to $19.99 in March 2026, a ~29% rise across the two hikes.
At a glance
- Current price
- $19.99 (Standard (ad-free))
- Last increase
- March 27, 2026 (+11.1%)
- Total change tracked
- +29.1%
- Tracked increases
- 4
Key takeaways
- Netflix’s Standard (ad-free) plan rose from $15.49 to $17.99 (January 2025) and again to $19.99 (March 2026), about a 29% increase in two years.
- Premium reached $26.99 and the ad-supported tier $8.99 in the March 2026 round.
- Netflix now raises US prices roughly once a year, often alongside password-sharing and ad-tier changes.
Netflix price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| March 27, 2026 | Standard (ad-free) | US | $17.99 → $19.99 | +11.1% | Source |
| March 27, 2026 | Premium | US | $24.99 → $26.99 | +8% | Source |
| January 21, 2025 | Standard (ad-free) | US | $15.49 → $17.99 | +16.1% | Source |
| January 21, 2025 | Premium | US | $22.99 → $24.99 | +8.7% | Source |
What Netflix costs right now
- Standard with Ads: $8.99 (US)
- Standard (ad-free): $19.99 (US)
- Premium: $26.99 (US)
Why Netflix keeps raising prices
Netflix went years between US price changes, but since 2025 it has settled into a near-annual rhythm. The ad-free Standard plan climbed from $15.49 to $17.99 in January 2025 and to $19.99 in March 2026, while Premium reached $26.99, roughly a 29% rise on Standard in just over a year.
The increases coincide with Netflix’s crackdown on password sharing and its push toward the cheaper ad-supported tier. With the subscriber growth from sharing limits banked, price is now the main revenue lever, and the company has told investors it will keep raising prices where engagement is strong.
Because Netflix raises prices mid-cycle and rarely emails a prominent warning, the higher charge often goes unnoticed for a month or two. Recording the price you actually pay is the simplest way to catch the next increase the moment it lands.
Frequently asked questions
Did Netflix raise prices in 2026?
Yes. In March 2026 Netflix raised the Standard (ad-free) plan from $17.99 to $19.99, Premium from $24.99 to $26.99, and the ad-supported tier to $8.99 in the US.
How much does Netflix cost now?
As of 2026, US prices are $8.99/month (Standard with Ads), $19.99/month (Standard ad-free) and $26.99/month (Premium).
How often does Netflix raise its prices?
Since 2025 Netflix has raised US prices roughly once a year, it increased Standard in January 2025 and again in March 2026.