Streaming
Disney+ Price Hikes & Price History (2026)
Updated May 30, 2026 · Researched & fact-checked by Shaheer
Disney+ has raised the ad-free Premium plan three years running: $10.99 → $13.99 (2023), → $15.99 (2024), → $18.99 (October 2025). The ad-supported tier climbed from $7.99 to $11.99 over the same period.
At a glance
- Current price
- $18.99 (Premium (no Ads))
- Last increase
- October 21, 2025 (+18.8%)
- Total change tracked
- +72.8%
- Tracked increases
- 3
Key takeaways
- Disney+ has raised the ad-free Premium plan every year since 2023: $10.99 → $13.99 → $15.99 → $18.99 (October 2025).
- The ad-supported tier climbed from $7.99 to $11.99 over the same period.
- Disney deliberately widens the price gap to push subscribers toward the cheaper ad tier.
Disney+ price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| October 21, 2025 | Premium (no Ads) | US | $15.99 → $18.99 | +18.8% | Source |
| October 17, 2024 | Premium (no Ads) | US | $13.99 → $15.99 | +14.3% | Source |
| October 12, 2023 | Premium (no Ads) | US | $10.99 → $13.99 | +27.3% | Source |
What Disney+ costs right now
- Basic (with Ads): $11.99 (US)
- Premium (no Ads): $18.99 (US)
- Premium (annual): $189.99 (US)
Why Disney+ raises prices every year
Disney+ has increased its ad-free Premium price three years running, from $10.99 in 2023 to $13.99, then $15.99, and $18.99 in October 2025. That is roughly a 73% rise in two years, one of the steepest in streaming.
The strategy is explicit: Disney widens the gap between the ad-free and ad-supported plans to nudge subscribers toward advertising, which it monetises separately. Leadership has framed ads as central to streaming profitability, so the ad-free tier absorbs most of the increases.
With Disney bundling Hulu and ESPN and changing plan structures frequently, it is easy to lose track of what you actually pay. Recording your real monthly charge is the only reliable way to catch each annual increase.
Frequently asked questions
Did Disney+ raise its price in 2025?
Yes. In October 2025 Disney+ raised the ad-free Premium plan from $15.99 to $18.99/month in the US, with the ad tier rising too.
How much does Disney+ cost now?
As of 2026, US prices are $11.99/month (Basic with Ads) and $18.99/month (Premium ad-free), or $189.99/year for the annual Premium plan.
Why does Disney+ keep raising prices?
Disney raises the ad-free tier yearly to widen the gap with its cheaper ad-supported plan and push subscribers toward advertising, which it sees as key to streaming profitability.