Audio
Amazon Music Unlimited Price Hikes & Price History (2026)
Updated June 13, 2026 · Researched & fact-checked by Shaheer
Amazon Music Unlimited has raised US prices twice in 13 months. The Individual plan went from $10.99 to $11.99 (non-Prime) in January 2025, then to $12.99 in February 2026, with Prime members paying $1 less at each step ($9.99 → $10.99 → $11.99). The Family plan rose from $16.99 to $19.99 in 2025 and to $21.99 in 2026.
At a glance
- Current price
- $12.99 (Individual (non-Prime))
- Last increase
- March 5, 2026 (+8.3%)
- Total change tracked
- +18.2%
- Tracked increases
- 5
Key takeaways
- Amazon Music Unlimited Individual (non-Prime) rose from $10.99 to $11.99 in January 2025 and to $12.99 in February 2026, two increases in 13 months.
- Prime members pay $1 less at every tier: the Individual plan went $9.99 → $10.99 → $11.99 across the same two rounds.
- The Family plan climbed from $16.99 to $19.99 (2025) and to $21.99 (2026).
- The 2026 increase was announced February 6 and hits each subscriber on their first billing date on or after March 5, 2026, so the higher charge lands quietly at renewal.
Amazon Music Unlimited price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| March 5, 2026 | Individual (non-Prime) | US | $11.99 → $12.99 | +8.3% | Source |
| March 5, 2026 | Individual (Prime member) | US | $10.99 → $11.99 | +9.1% | Source |
| March 5, 2026 | Family | US | $19.99 → $21.99 | +10% | Source |
| January 29, 2025 | Individual (non-Prime) | US | $10.99 → $11.99 | +9.1% | Source |
| January 29, 2025 | Family | US | $16.99 → $19.99 | +17.7% | Source |
What Amazon Music Unlimited costs right now
- Individual (Prime member): $11.99 (US)
- Individual (non-Prime): $12.99 (US)
- Family: $21.99 (US)
Why Amazon Music Unlimited keeps getting more expensive
Amazon held Music Unlimited at $9.99 (Prime) / $10.99 (non-Prime) for years, undercutting Spotify and Apple Music. That ended with two increases in quick succession: a January 2025 round that took the non-Prime Individual plan to $11.99 and Family to $19.99, followed by a February 2026 round to $12.99 and $21.99. Prime members kept their $1 discount throughout, paying $10.99 then $11.99 for Individual.
Amazon framed both increases as funding a bigger catalog and new features, the same justification the rest of the music-streaming market has used as it abandoned the long-stable $9.99 price point. Even after two hikes, the Prime Individual rate of $11.99 still sits just below Spotify Premium ($12.99) and Apple Music ($10.99 to $11.99), which is the position Amazon wants: cheapest-of-the-majors, but no longer cheap.
Because the 2026 increase takes effect on each subscriber’s own billing date rather than a single flag day, the new charge shows up at different times for different people and is easy to miss on a statement. Logging the price you actually pay flags the increase the moment your renewal crosses the cutover.
Frequently asked questions
Did Amazon Music Unlimited raise its price in 2026?
Yes. In February 2026 Amazon raised the US Individual plan to $12.99/month ($11.99 for Prime members) and the Family plan to $21.99/month. The change takes effect on each subscriber’s first billing date on or after March 5, 2026.
How much does Amazon Music Unlimited cost now?
As of 2026, US prices are $12.99/month for the Individual plan ($11.99 for Prime members) and $21.99/month for the Family plan.
Why is Amazon Music cheaper for Prime members?
Amazon discounts the Individual Music Unlimited plan by $1/month for Prime subscribers, so Prime members pay $11.99 instead of $12.99 as of 2026.
How many times has Amazon Music Unlimited raised prices?
Twice in 13 months: Individual (non-Prime) went from $10.99 to $11.99 in January 2025 and to $12.99 in February 2026, with the Family plan rising from $16.99 to $19.99 and then to $21.99.