Fitness
Strava Price Hikes & Price History (2026)
Updated June 4, 2026 · Researched & fact-checked by Shaheer
Strava raised subscription prices for the first time in about a decade, rolled out from late 2024. In the US the annual plan went from $59.99 to $79.99 and the monthly plan from $7.99 to $11.99. The change drew a backlash, Strava apologized for poor communication, and it later moved the popular Year in Sport recap behind the subscription.
At a glance
- Current price
- $79.99 (Annual)
- Last increase
- December 1, 2024 (+33.3%)
- Total change tracked
- +33.3%
- Tracked increases
- 2
Key takeaways
- Strava’s first price increase in about a decade took the US annual plan from $59.99 to $79.99 and monthly from $7.99 to $11.99.
- The monthly plan rose most (~50%); switching to annual avoids much of the increase.
- Strava apologized for rolling the change out with little warning and later put the Year in Sport recap behind the subscription.
Strava price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| December 1, 2024 | Annual | US | $59.99 → $79.99 | +33.3% | Source |
| December 1, 2024 | Monthly | US | $7.99 → $11.99 | +50.1% | Source |
What Strava costs right now
- Monthly: $11.99 (US)
- Annual: $79.99 (US)
- Family (annual): $139.99 (US)
Why Strava raised its price
For roughly a decade Strava held its subscription price flat. That ended with a global increase rolled out from late 2024: in the US the annual plan rose from $59.99 to $79.99 and the monthly plan from $7.99 to $11.99 — a 33% and 50% jump respectively. UK and other markets saw similar rises.
The rollout drew an unusually sharp backlash. Users accused Strava of pushing the change through quietly; Strava responded that it "moved too fast," apologized, and said it was standardizing pricing by country and steering monthly subscribers toward the cheaper annual plan. It then compounded the frustration by making the much-loved Year in Sport recap a subscriber-only feature.
A once-a-decade increase is exactly the kind that catches you off guard at renewal, especially when the monthly rate jumps 50%. Recording what you actually pay — and whether annual billing would dodge most of the increase — is the simplest way to keep a fitness subscription from quietly costing far more than it used to.
Frequently asked questions
Did Strava raise its price?
Yes. Rolled out from late 2024, Strava raised the US annual plan from $59.99 to $79.99 and the monthly plan from $7.99 to $11.99 — its first increase in about a decade.
How much does Strava cost now?
As of 2026, Strava is $11.99/month or $79.99/year in the US, with a Family plan at $139.99/year. Paying annually avoids most of the monthly increase.
Why were Strava users upset about the price change?
Many felt the increase was rolled out with little warning, and the monthly plan rose about 50%. Strava apologized for poor communication and later moved the Year in Sport recap behind the subscription.