Software
QuickBooks Online Price Hikes & Price History (2026)
Updated June 17, 2026 · Researched & fact-checked by Shaheer
Intuit raised every QuickBooks Online plan on May 1, 2026 — Simple Start from $30 to $35, Essentials from $60 to $70, Plus from $90 to $110 and Advanced from $200 to $250, a 17% to 25% range. QuickBooks Payroll, which most subscribers bundle with their accounting plan, took a separate increase of about 20% at the same time.
At a glance
- Current price
- $35.00 (Simple Start)
- Last increase
- May 1, 2026 (+16.7%)
- Total change tracked
- +16.7%
- Tracked increases
- 4
Key takeaways
- Intuit raised every QuickBooks Online plan on May 1, 2026: Simple Start to $35, Essentials to $70, Plus to $110 and Advanced to $250.
- The increases range from 17% (Simple Start, Essentials) to 22% (Plus) and 25% (Advanced).
- QuickBooks Payroll, bundled by most subscribers, took a separate increase of about 20% at the same time.
QuickBooks Online price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| May 1, 2026 | Simple Start | US | $30.00 → $35.00 | +16.7% | Source |
| May 1, 2026 | Essentials | US | $60.00 → $70.00 | +16.7% | Source |
| May 1, 2026 | Plus | US | $90.00 → $110.00 | +22.2% | Source |
| May 1, 2026 | Advanced | US | $200.00 → $250.00 | +25% | Source |
What QuickBooks Online costs right now
- Simple Start: $35.00 (US)
- Essentials: $70.00 (US)
- Plus: $110.00 (US)
- Advanced: $250.00 (US)
Why QuickBooks Online keeps raising its price
Intuit raised all four QuickBooks Online tiers on May 1, 2026, with increases that grow steeper the larger the plan: Simple Start and Essentials rose 17%, Plus 22% and Advanced 25%. The popular Plus plan went from $90 to $110, and a business bundling Plus with Payroll saw its total monthly bill climb from roughly $170 to $215.
QuickBooks dominates US small-business accounting, and the switching cost is high once a company runs its books, payroll and tax workflow on it. That lock-in lets Intuit raise prices well above inflation each year and steer customers toward higher tiers and add-ons like Payroll, which most subscribers already bundle.
Because QuickBooks is billed as an operating cost and often charged to a business card, an annual double-digit increase is easy to wave through. Tracking what you actually pay — the accounting plan plus Payroll and any add-ons — keeps the true cost visible and flags the next rise when it lands.
Frequently asked questions
Did QuickBooks raise its prices in 2026?
Yes. Intuit raised every QuickBooks Online plan on May 1, 2026: Simple Start from $30 to $35, Essentials from $60 to $70, Plus from $90 to $110 and Advanced from $200 to $250.
How much does QuickBooks Online cost now?
As of 2026, US monthly prices are $35 (Simple Start), $70 (Essentials), $110 (Plus) and $250 (Advanced), before any Payroll or add-ons.
How much did the QuickBooks Plus plan go up?
The Plus plan rose from $90 to $110 a month, a $20 (22%) increase. With QuickBooks Payroll bundled, a typical Plus subscriber’s total bill went from about $170 to $215.