AI Tools
X Premium+ Price Hikes & Price History (2026)
Updated May 30, 2026 · Researched & fact-checked by Shaheer
X Premium+ has risen sharply since Grok became its headline feature. The top X subscription went from about $16/month at its late 2023 launch to $22/month, and then to $40/month in 2025, with Grok AI access driving the increases.
At a glance
- Current price
- $40.00 (Premium+ (web))
- Last increase
- April 1, 2025 (+81.8%)
- Total change tracked
- +81.8%
- Tracked increases
- 1
Key takeaways
- X Premium+ has risen sharply since Grok became its headline feature.
- The top tier went from about $16/month at launch to $22/month, then to $40/month in 2025.
- X frames the increases around Grok AI access rather than the social features.
X Premium+ price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| April 1, 2025 | Premium+ (web) | US | $22.00 → $40.00 | +81.8% | Source |
What X Premium+ costs right now
- Premium+ (monthly, web): $40.00 (US)
Why X Premium+ got so much more expensive
X Premium+ launched in late 2023 at about $16/month and has climbed steeply since, reaching roughly $40/month on the web in 2025. The jumps line up with X making Grok, its AI assistant, the headline benefit of the top tier.
It is one of the clearest cases of an AI feature being used to justify a large subscription increase. As Grok gained more capable models and higher usage limits, X moved the Premium+ price up rather than selling Grok separately, so subscribers who mainly wanted the social perks ended up paying for the AI.
Because X has changed Premium pricing several times and varies it by platform (web versus app store), the amount you are charged can differ from the advertised figure. Tracking your actual charge is the only reliable way to see what you pay.
Frequently asked questions
Did X Premium+ raise its price?
Yes. X Premium+ rose from about $16/month at its late 2023 launch to roughly $40/month on the web by 2025, with Grok AI access driving the increases.
How much does X Premium+ cost now?
As of 2026, X Premium+ is around $40/month on the web in the US. Prices bought through mobile app stores can be higher.
Why did X Premium+ get more expensive?
X tied the increases to expanded access to its Grok AI assistant, which became the headline feature of the Premium+ tier.