Software
Google Workspace Price Hikes & Price History (2026)
Updated June 14, 2026 · Researched & fact-checked by Shaheer
In January 2025 Google folded its Gemini AI features into every paid Workspace plan and raised base prices by about 17%. Business Starter went from $6 to $7, Business Standard from $12 to $14 and Business Plus from $18 to $22 per user/month. At the same time Google retired the separate Gemini for Workspace add-ons, which had cost up to $30/user/month, so AI is now mandatory and built into the price with no opt-out.
At a glance
- Current price
- $14.00 (Business Standard (per user/month))
- Last increase
- January 15, 2025 (+16.7%)
- Total change tracked
- +16.7%
- Tracked increases
- 3
Key takeaways
- In January 2025 Google bundled Gemini AI into every paid Workspace plan and raised base prices about 17%.
- Business Starter went from $6 to $7, Business Standard from $12 to $14 and Business Plus from $18 to $22 per user/month.
- The standalone Gemini for Workspace add-ons, which cost up to $30/user/month, were discontinued, making AI mandatory and built into the price.
- New customers paid the higher price immediately; existing customers moved on March 17, 2025 or at their next annual renewal.
- There is no opt-out: disabling Gemini in the admin console does not bring back the old, lower price.
Google Workspace price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| January 15, 2025 | Business Standard (per user/month) | US | $12.00 → $14.00 | +16.7% | Source |
| January 15, 2025 | Business Starter (per user/month) | US | $6.00 → $7.00 | +16.7% | Source |
| January 15, 2025 | Business Plus (per user/month) | US | $18.00 → $22.00 | +22.2% | Source |
What Google Workspace costs right now
- Business Starter (per user/month): $7.00 (US)
- Business Standard (per user/month): $14.00 (US)
- Business Plus (per user/month): $22.00 (US)
Why Google Workspace got more expensive
For years Google Workspace was a byword for stable, simple pricing: $6, $12 and $18 per user per month for Business Starter, Standard and Plus. In January 2025 Google ended that. It bundled Gemini, its GPT-class assistant inside Gmail, Docs, Sheets, Slides and Meet, into every paid plan and raised the base prices to $7, $14 and $22, an increase of roughly 17% across the board.
The move mirrors what Microsoft did with Copilot in Microsoft 365: AI that used to be a separate, optional add-on becomes standard, and the price goes up to match. Google had previously sold Gemini for Workspace as a per-seat add-on costing as much as $30/user/month; folding it in lets the company frame a price increase as added value. The catch is that it is not optional, turning Gemini off in the admin console does not restore the old price.
For an organisation paying per seat, a 17% increase multiplies across every employee and lands at the next renewal rather than on the announcement date, which makes it easy to miss until the invoice arrives. Tracking the per-seat price you actually pay, and when your annual term renews, is how teams see the increase coming instead of absorbing it quietly.
Frequently asked questions
Did Google Workspace raise its prices?
Yes. In January 2025 Google raised base prices about 17% when it bundled Gemini AI into every plan: Business Starter went from $6 to $7, Business Standard from $12 to $14 and Business Plus from $18 to $22 per user/month.
How much does Google Workspace cost now?
As of 2026, the US business plans are $7 (Business Starter), $14 (Business Standard) and $22 (Business Plus) per user/month, with Gemini AI included. Enterprise pricing is quoted separately by Google.
Why did Google Workspace get more expensive?
Google bundled its Gemini AI assistant into every Workspace plan and retired the standalone Gemini add-on (which cost up to $30/user/month), raising base subscription prices to cover it.
Can I opt out of the Google Workspace AI price increase?
No. Gemini is now built into every paid plan, and turning its features off in the admin console does not bring back the previous, lower price. Existing customers were moved to the new pricing on March 17, 2025 or at their next annual renewal.