Streaming
DIRECTV Price Hikes & Price History (2026)
Updated June 11, 2026 · Researched & fact-checked by Shaheer
DIRECTV is raising prices across its genre-based streaming packages and add-ons effective June 25, 2026. The MyEntertainment pack rises from $35 to $43/month (an $8 jump, the largest of the genre packs), MyNews from $40 to $45, and the MySports Original plan from $70 to $75, while add-ons such as MySports Extra ($13→$14) and MyCinema ($10→$11) each rise about $1. DIRECTV cites rising sports-rights and national-news content costs.
At a glance
- Current price
- $35.00 (MyEntertainment)
- Upcoming price
- $43.00 (effective June 25, 2026)
- Tracked increases
- 3
Key takeaways
- DIRECTV is raising its genre-based streaming packages and add-ons effective June 25, 2026.
- MyEntertainment rises from $35 to $43/month, an $8 jump and the largest of the genre packs.
- MyNews goes $40→$45 and the MySports Original plan $70→$75; add-ons (MySports Extra, MyCinema, MyKids, MiEspañol) each rise about $1-$3.
- DIRECTV attributes the increases to rising live-sports rights and national-news content costs.
DIRECTV price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| June 25, 2026 | MyEntertainment | US | $35.00 → $43.00 | +22.9% | Source |
| June 25, 2026 | MyNews | US | $40.00 → $45.00 | +12.5% | Source |
| June 25, 2026 | MySports Original | US | $70.00 → $75.00 | +7.1% | Source |
What DIRECTV costs right now
- MyEntertainment: $35.00 (US)
- MyNews: $40.00 (US)
- MyKids: $20.00 (US)
- MySports Original: $70.00 (US)
Why DIRECTV is raising prices again
DIRECTV is lifting prices across its slimmer, genre-based streaming packages on June 25, 2026. The headline change is MyEntertainment, which goes from $35 to $43/month, an $8 jump, the steepest of the genre packs, while MyNews rises to $45 and the MySports Original plan to $75. Several add-ons (MySports Extra, MyCinema, MyKids, MiEspañol) tick up $1-$3 as well.
The genre packs were pitched as a cheaper, more flexible alternative to a full channel lineup, so an $8 increase on the entry pack lands hard for the cord-cutters who chose them specifically to save money. DIRECTV points to the usual culprit, content acquisition costs, especially live-sports rights and national news, plus inflation in satellite and streaming operating expenses.
Pay-TV packages change price more often, and by larger amounts, than most on-demand streamers, and the increase is easy to miss on an auto-paying account. Logging the package and price you actually pay makes each DIRECTV bump visible the moment it hits, instead of a quiet creep on the statement.
Frequently asked questions
Is DIRECTV raising prices in 2026?
Yes. Effective June 25, 2026, DIRECTV is raising several genre-based streaming packages and add-ons. MyEntertainment goes from $35 to $43/month, MyNews from $40 to $45, and the MySports Original plan from $70 to $75.
How much is the DIRECTV price increase?
It varies by package, with increases of up to about $8/month. MyEntertainment rises the most ($35→$43), while add-ons such as MySports Extra ($13→$14) and MyCinema ($10→$11) rise about $1.
Why is DIRECTV getting more expensive?
DIRECTV attributes the June 2026 increases to rising content costs, particularly live-sports rights and national-news programming, along with inflation in satellite and streaming operating expenses.